Why to focus on building brand awareness when starting
What Brands desire the most is to be recognized and differentiated from the competitors in the market. Creating brand awareness is necessary to keep being recognized among others that provide the same products and services. An unique value, quality and mission are some of the things that distinguishes brands from others. How to know if a brand is being successful with its marketing strategy? You can establish the results by the degree of which customers recognize a product or service by its visual indicators. These indicators go from the name, logo, style and color palette. All of the visual elements that compose a brand are the ones that help the consumer identify correctly a brand in the market. Companies need to put effort into building loyalty with their customers.
Little Pi is in constant contact with their clients to make sure everyone is working towards the same goal and with the same principles that characterize the company. Every company has its strengths that can be used to engage customers into choosing their brand over others. All of the aspects that generate value must be shared and highlighted to make sure people are getting the message. Social media provides that platform to create content that represents each brand. Brand awareness goes even deeper than brand recognition because it pays attention to experiential details. When a brand has a higher level of awareness, the advertisement content achieves feelings and emotions in the viewers. It is proven that content that has positive and relatable emotions are more likely to be shared by the people on social media. This is due to the fact that people find these types of posts more uplifting than just promotion and advertisement information.
When creating social media content for clients, Little Pi knows that no matter how much money is spent on the ads they won't be as successful if the posts don't differentiate themselves from others in the industry. All of the content shared should provoke an experience to remember long term. All of the people involved in the creation of the marketing formats should work towards endorsing the brand’s style, unique voice and personality. We all found ourselves scrolling on social media without putting that much attention to it. Every day people are spending more time online. This means that if brands don’t invest enough time and effort on designing specialized content for their niche, they are just going to be scrolled through without getting the attention they want. Useful content that enriches lives is also more likely to be absorbed as interesting. Little Pi analyses the specific target audience to make sure all of the visual and copy written content pair up with the physiological attributes. People want to see things they care about. Authentic reactions can help generate more organic traffic on social media. High quality content makes all the difference in the world when it comes to online marketing. Companies should not only put attention to paid ads online. Organic presence is also important to establish the brands position on the market.
Developing a brand's voice and personality benefits tremendously to stay in the minds of customers. Little Pi upholds each client’s voice and uses it when establishing the messages that accompany each social media post. Developing and designing the perfect brand’s imagery is key when it comes to positioning and awareness online.
Every advertisement format should be used as an opportunity to communicate, without words, to the potential customer. Companies need to Give customers something your competitors aren’t. Being on top of mind is the result of successful engagements and the growth of followers. By running advertising campaigns that support brand awareness you make sure its reaching people that are truly interested in the subject. Another important aspect to take into consideration while endorsing brand awareness is to be consistent and coherent with all the marketing channels. Consistency can also strengthen a brand’s image in the eyes of the customers on social media. Little Pi works in partnership with their clients to design long term campaigns that provide valuable content that will make a lasting impression. Personalized posting is a powerful tool to get the brand known in the industry.