Get your message through!
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
As organic reach in Facebook and other platforms continues to decline, it is as important as ever to be invested in social media paid reach. However, it is important to know that money can be not as efficient, if not targeting the right group of people.
You’ll reach far more people than organic reach
Organic reach is important but is quickly declining. In order to keep up with your competitors, assure you are running ad’s to target groups.
Customize your call to action
Depending on what actions you want your viewers to take, with social media ad’s you can customize. Whether it is to message your business, view your website, or follow your profile, social has it all.
Establish your audience
Identify buyer personas. What is your ideal customers age? Income? Profession? If your business doesn’t already have this we can assist.
Which platform works best to reach your audience? Based off of the buyer personas, of which there can be more then one, we decide which social media platforms are best to advertise on.
Determine the size of your audience. This is a important step to the process to confirm that our target audience is not too small, where we need to find a way to expand to a larger audience, or too large where we would want to narrow the focus.
Brainstorm
Review top performing content on social media channels. Is there a new style of posts that is grabbing your audiences attention? It is important to always be looking for better ways to connect to your audience.
Run promos targeted to specific buyer personas. This helps when running the ad’s and lowers the conversion rate. We know every dollar we spend is targeting an already interested buyer.
Investigate how your competitors are advertising. What kind of posts are resonating with their audience? It is important to stay on top of the trends.
Production
We combine colors for optimal use and to support the concepts. They need to be harmonious and aesthetic to the eye.
From high tech to crafts
The development of every idea is planned and made with our own hands.
We incorporate graphics and text with illustrations or photos to get the best results. In a snap shot we tell our audience why to stop and read.
Run your AD
We customize the time and days to post based off of when you customers are online and active.
Monitoring the ad’s while running to confirm the ad is being well received. We pull ad’s that aren’t performing up to standards.
Your sales team is aware of the ad’s we are running and when and are standing by to respond to leads.
Analyze Data
Cost per action. With this metric we can measure how much we are paying for every impression or action. The lower the cost per action the better.
Cost to acquire a lead. We measure the success of a ad based off on how low of a cost per leads generated.
Click through rate. How are people reacting to the content and your ad? We can always see based off of the click through percentage how well our ad is being received, and know how to adjust for our next ad together.
Are Social Media Advertisements worth it?
The short answer is, yes! Social media AD’s allow your business to target a very specific group of people who would respond best to the advertisement. It is a consistent way to drive new leads to your business, while gaining brand exposure.
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