Craft the Story You Wish to Share
The average attention span is 8 seconds, 1 second less than that of a goldfish. Many brands out there overlook the importance of what content they are posting and the visuals attached. It is important to develop your brands sense of style and stick to it.
There is a medium for every need. Sometimes the idea is so rich with information that a simple photo won’t cut it. You need more and you need it to be easy to read in one go.
Explain Complex Ideas…
The average viewer reads 28% of the words on a page. Therefore you need to get the important concepts of the description included in the visual.
Stand out!
We’ve seen many companies opt for generic photography and stock images/illustrations. This can make your company look disingenuous or just plain dull if used too often. Use custom visuals to separate yourself from your competition.
Brainstorm
To have a better understanding of the concept and objective of an illustration, arranging in a detailed and cohesive manner the ideas can overcome any mental blockage.
In a free-thinking environment, a creative team can approach and examine each other’s ideas to obtain new perspectives that facilitate the search for the most effective visual solutions in any design.
A brainstorming session needs to begin with a clear approach of the goal to stay on topic. A well done process can lead to new insights to get closer to your audience.
Sketch
Visual exploration is a way to quickly mark and define the fundamental parts of an illustration. It is an important part of the development process where options are examined.
Pushing the ideas forward though a quick start where we graphically demonstrate the principle of the concept behind the design, allows us to get the best possible result for each project that we work on.
Through sketching, the preliminary ideas of a design are embodied. This will eventually follow by adding the final precision details to have it completed.
Color blocking
We combine colors for optimal use and to support the concepts. They need to be harmonious and aesthetic to the eye.
The designated colors in an illustration need to be carefully selected to ensure the brand’s identity is being represented correctly.
We color test to ensure that the color combinations and placements generate the most ideal impact and meaning to the target audience.
Posting
Illustrations communicate information faster than text, that’s why it captures more attention from the audience.
Every visual that is posted online should reflect the company’s personality and style. Each design should establish a relationship between brand and user.
There is no limitation while illustrating. Designers can create customized content based on the customer’s needs. The key is to keep consistently and rhythm throughout the visuals.
RC Cool uses illustrations as a way to educate prospective clients and improve their sales funnel cost.
RC COOL is a heating and cooling company based in Guatemala City. They have struggled for years on reducing the amount of meetings it takes to convert a potential client to a sale.
