Use the metrics to innovate your brand based on the current trends.

Stop spending tons of time investigating how to improve your business. Little Pi provides monthly reports that support your marketing strategy so your team can see the metrics and results. Formal metrics are important to evaluate the results of a business marketing campaign. Your company can save resources dedicated for experimentation with new opportunities when having measured results from their social media marketing. The old metrics in the new technological environment can lead to inaccurate projections. Social Media platforms provide the information needed to analyze the capital invested with tangible results. People’s behaviors online can be used to improve a strategy. Certain post structures and drive specific behaviors.

The data provided by the social media platforms are the fuel that powers the online marketing strategy. Understanding what's behind the performance can help make better choices when creating campaigns and advertising.  Little Pi ensures that each client is connecting with the right audience. Boosting engagement and growing the following can be easily done if your company has the right analytic information. When using the most popular social media platforms the results of the performance is huge. Mastering analytics is essential to make sure the brand is moving forward in the correct path. Little Pi has enough experience to guide the clients through the steps of using social media as a successful weapon to grow their clientele. 

What composes the data is both the audience and the content’s results. The measuring of the performing of the content is aligned with the understanding of the audience. The companies need to track their campaigns daily, weekly and monthly to make sure everything is performing as expected. Little Pi stays on top of the latest social media posts for each and every client. The top posts should be studied to determine the factors that made it so successful on social media. With the correct analysis you can learn more and more about the preferences your audience has that makes them resonate with your content. For each post, Little Pi studies all the key metrics that help understand the target’s reaccion. The information that is useful are the likes, comments, impressions, reach and engagement. Is is important to establish the strongest part of each post that made it perform as well. From the creative aspect, caption and description, building the perfect post is the union of your brand’s unique style and the connection with the audience. 

Little Pi provides reports with results monthly for each client to review the metric and to show how the strategy  it’s bringing value to the business. It’s not about showing long columns of numbers, but to have it shown in a simple way that will allow people to gather the key data easily.

Brands need to invest wisely their resources to make sure that their marketing online is just not being posted in the dark. By knowing what’s working and what’s not, Little Pi can refine their tactics to grow the engagement and following. In order to effectively track the campaign progress, you must constantly monitor them. Each brand finds their strategy’s strengths and weaknesses, and uses that data to put more effort on those that give the best results. Little Pi has a clear and transparent relationship with their clients and with the team. Comprehensive reports are necessary and proves the quality of Little Pi’s work. Social media analytics reflect how online advertising is performing. Brand’s have the opportunity to use that metric to their advantage to improve and to stay ahead of the industry. Companies see insights that cannot be found outside the social media platforms. Each day, more and more people interact with their favorite brands online, so the information that a well done report provides is just the starting point of an innovative marketing.  Collecting data can make your company draw better conclusions that matter.