The importance of having a genuine brand style

How can we define what a Brand Style is? The best way to explain it is by BRAND PERSONALITY.

Not only do people have unique features that differentiate them from others. Brands also need representative elements to help them be seen by their customers. The consistent style unifies the marketing media, product and brand. Having a clear guideline helps design efficiently and saves precious time.

What elements make a Brand Style?

There are many factors that together compose a Brand Guideline. Visually, we encounter a logo, color palette, typography and representative graphic elements. The Abstract part of branding, is the voice and attitude that is projected when speaking of the product or service to the audience. Having consistency provides value. Emotionally and psychologically, clients will be attracted to the brand and what it represents. Confidence between them gets built. Clients become loyal, which resumes in consuming and buying the product they trust. Businesses want to grow their consumers' engagement to their brand, they need to be in the Top of Mind. 

Building a genuine brand style may take time. But the effort pays off.  Consistency in the brand needs to be seen in every content and design made. Search for originality and use it to create uniqueness.