MUST - visual investment
Must is a digital community platform driven by experiences shared by our users that allows us to discover the exclusive “musts” of a specific place, culture or community.
We currently have a presence in Spain and Guatemala and actively participate with the Paseo Guatemala initiative, a project launched by Inguat with the aim of reinvigorating tourism in Guatemala as well as reactivating the economy of the sector.
Our company was founded in May 2018 in Barcelona within the most fashionable technological hub in Europe being Barcelona Tech City. With the mission of captivating and inspiring users to live and create unique experiences in the region. In Spain, Guatemala and the rest of the world.
The beginnings of a startup are characterized by having the need to raise funds. The idea is innovative and disruptive, but the problem was that the message was not simple and easy to expose.
We find ourselves with the need to create a duality between what is exposed to investors and a visual image that accompanies the message of what Must is and where we are going as a company.
When looking for a solution to this problem, requesting the services of Little Pi was an easy decision.
They guided us on this creative path with excellence, and proposed several quotes that were in accordance with our parameters and requirements. Additionally, they told us how the story telling would have to be in order for the team to deliver a video that was up to everyone’s expectations.
After several meetings on skype, we found the rythm of the story to be told and Little Pi even got us the right voice over, which had the tone and style in accordance with the values and energy that we wanted to convey in the video. A girl with whom Little Pi had previously worked with, gave us a reasonable price and also delivered the material in one day.
The entire work took several weeks, and the end result was an animated video of a little more than 2 minutes, perfectly portraying 3 possible profiles that would use our application. Animating iconic monuments such as the Sagrada Familia, Torre Agbar and Hotel W from Barcelona.
The work was exceptional, the product delivered was up to our expectations. This video allowed us to support our pitch for Must with an explainer video. This made it clear who the possible users could be, how an application would serve them and how this project was a great investment opportunity