The Power of Innovation; The Success of a Preventive Care

At Little Pi, we've had the opportunity to promote preventive care using innovative marketing strategies.

A few months ago, we initiated a project with DiagnostiX, a brand we've seen grow from its inception. This has not only let us shape their identity, but also become part of their mission to enhance Guatemalan’s health.

Our campaign, "El arte en cuidarte," focusing on preventive health, has been successful for both our client, our creative and strategy teams. We began with a clear goal: raising awareness. This was a considerable challenge since DiagnostiX is a newcomer in the vast health industry. However, our mission went beyond just raising awareness.

We embarked on this journey, grounded in the brand's identity and its promise of healthcare innovation. Our mission targeted all Guatemalans and potential allies in the health sector, advocating for prevention.

Our creative and strategic teams collaborated to explore all communication possibilities. After developing various proposals, an innovative concept emerged. We used graphic elements symbolizing the future of health and the fundamental basis of life, that we are beings made of cells. With this, we altered photographs with pointillism to emphasize the complexity of each organ and represent the innovation in health technology.

The lighting in each photograph played a crucial role, helping to highlight the human figure. We also carefully chose models who represented a healthy lifestyle from its early stages, emphasizing the empowerment people feel when they take control of their health.

By aligning health, technology, and innovation, we created a sober, elegant, and impactful concept that communicated DiagnostiX's vision of continuous innovation in healthcare in Guatemala.

We are proud of the campaign's success and excited to see our work displayed on billboards and digital platforms. We remain dedicated to communicating our client's vision creatively.