How to be social with your customers while remaining distant
It’s important to point out that people are practicing social distance for a reason. They are putting an enormous effort in exchange for human life. Being in isolation can trigger mental and physical issues. When thinking of engaging with the audience while in social distance, start by understanding what they are going though in this moment of their lives. The most important thing is to keep your customers informed on the business’s status. They need to know if the business keeps operating, where they can reach out to and how they make a purchase. By going silent, clients will assume it’s close. Regular updates and information is key to retain support.
Take advantage of the online platforms to continue the relationship with the customers. Search for the ideal channels that can be used to show information. Share every update as they come up. The more informed people are, the easier it will be to know how to approach. Most of the online platforms have internal chats. Promote the online chat service. Give assistance while distancing.
Tips on how to keep audiences engaged while social distancing
1. USE RELATABLE CONTENT.
Design the content calendar and strategy with materials that apply to the current envirronment. It may not be a good idea to post a photo of people gathered in 2020. Why? Because sadly, that is not possible due to social distancing. Instead, make them think positively about their situation and create custom posts that could improve their mind set. Share real images of the business. Show the people that everyone is in it together.
2. SIMPLIFY THE SEARCH
An issue that people can have while navigating online platforms, is difficulty in finding what they are looking for. #Hashtags can improve the content visibility. Use them to organize the topics. A specific #Hashtag can speed up the results of following and starting a conversation with the brand.
3. OPEN CONVERSATIONS
Part of engaging with the audience is to invite them to join the conversation. Your content needs to have the voice tone used by the target. If they don’t understand the message, they won’t participate. Avoid automatic responses and customize them to each person’s needs. Listen to their messages and respond accordingly. Make them feel important and involved with the brand. Use their names, thank them if needed and notice their ideas.
4. MOTIVATE
Positive messages during hard times can have a positive impact on the mind. Currently platforms are filled with world wide tough news. Use the platforms to share motivational messages for the audience to see. Combine the brand’s product and service with its beneficial characteristics. Cheer up the audience during social distancing with exciting positive information and images.
Why it's important to remain in contact with your customers even if closed down
Staying active on social media platforms will keep businesses operating. Even if the company is not working at its fullest, let the clients know it’s still on. Allow clients to order products online. If the business is being conducted with closed doors, share the new method as clearly as possible, so available products can be sold. If constant communication is not taking place, people are going to reach for another available option. Share useful information like daily hours for ordering, the delivery and paying method, and protocols the company is respecting for their safety.