Differentiate your company from others in the market.

Be on top of Mind by using consistent and unique features that differentiate your brand from others. Having a clear brand’s style guide is key to generate value. People expect a common approach between different companies. It is important to understand those common ground factors to make sure your brand can build a unique and interesting content. Little Pi keeps their eyes open. They observe to develop extraordinary visuals for each client. Set your brand apart from the competition, by making superior content. Little Pi provides the tools for their client’s to differentiate themselves in their physical product’s characteristicas, services and its presentation on social media. From prices and experiences, a successful campaign can benefit a brand as a whole.  The visuals and messages must reflect the brand’s personality, values, premises that they offer. Choosing to highlight the most relevant aspect can strengthen the brand’s platform. 

Little Pi designs the visuals to market products and services to a defined niche. The strategy needs to be a built-in brand differentiation. Determining the best of each company provides a targeted focus and the communication comes from the expertise. The first impression is always an important part of branding. Each content shared online should be the best tailored representation of your brand’s value. When people first research, they should have the best perception at their first glance. Differentiation means to stand out and to compel people to choose your products. Taking advantage of the new technology and platforms can provide that differentiation. Showing for a product or service performance can be part of the highlight of a brand’s social media platform. Unique attributes of a company can be a powerful tool to focus on the differentiation strategy. 

Little Pi understands that the brand’s style is as important as the personality. Using language and imagery can lead to a high level of recognition. What your brand wants is to have recall from the people. To confirm loyalty and bonding, people should remember your brand when thinking about that industry. Another aspect that proves to be successful to obtain a strong brand is the use of human-like characteristics and traits. The messages and information should lead into a  creative and more desirable response. A brand’s staples like logos, copy embody, photos and visuals form the personality. These elements combined should be designed in the way the company behaves. There is a misconception that brands are limited when managing their creative content due to the guide. Little Pi uses the company’s unique characteristics to reach for more and more innovative ways to portray those traits, meaning so they don’t become boring to the public. 

The most important aspect that determines the brand differentiation is through developing unique positioning, and an acquate social media strategy can obtain just that. An effective positioning can make people aspire to your brand’s products and services. At the end, even between companies in the same industry, each one reaches a specific individual with specific values. Little Pi makes sure that they create interesting content that drives people to buy and to intrigue them. A strong following of loyal customers can also help establish a brand's differentiation. A brand’s online marketing activities should be enjoyable and effective in their own unique way. The results of beating on being different on the market can lead to a better purchasing preference, customer loyalty and of course, more sales. It takes a different thinking to make sure that the online platforms are being managed effectively. Standing out from the crowd means to give people a reason not to forget you. Little Pi knows that to guarantee that a brand’s messages are being delivered successfully is by making sure it will never be forgotten. Every content design needs to have a purpose other than decoration, but to highlight a brand’s unique value position. The invisible ideas can result in tangible benefits. Uniqueness is about not blending with the rest but to stand out. Little Pi manages accounts and makes them a leader in the industry, not another follower on the same common path.